Nearly a week after prime minister Narendra Modi launched “Beti Bachao, Beti Padhao” campaign the Supreme Court on Wednesday restrained search engines like Google India, Yahoo India and Microsoft Corporation (I) Pvt Ltd from advertising or sponsoring any advertisement on sex determination technologies in violation with the Indian laws.

Nearly a week after prime minister Narendra Modi launched “Beti Bachao, Beti Padhao” campaign the Supreme Court on Wednesday restrained search engines like Google India, Yahoo India and Microsoft Corporation (I) Pvt Ltd from advertising or sponsoring any advertisement on sex determination technologies in violation with the Indian laws.The court also directed if any advertisement is existed on any search engine, they should be withdrawn forthwith by the search engines prohibition of advertisement relating to pre-natal determination of sex (PC-PNDT) Act.Passing an interim order, the court said, “It is directed that Google, Yahoo and Microsoft shall not advertise or sponsor any advertisement which would violate Section 22 of the pre-natal determination of sex (PC-PNDT) Act,” a bench of justices Dipak Misra and Prafulla C Pant said.The order was passed after Google and Microsoft argued that they were not advertising anything which violated the PC-PNDT Act or any Indian law.They also said it was not clear from the government’s affidavit the nature of information sought as it has only stated that the search engines should be asked to provide or submit details of measures adopted by them to block or filter keywords and sponsored links violative of PC-PNDT Act and amendments.The apex court said matters relating to complete blocking of the items suggested by the government and providing the URL and IP addresses by Google, Yahoo and Microsoft would be taken up on February 11.Filing an affidavit on the issue, the Centre also expressed its inability to check such advertisements which are in violation of the law which prohibits the sex determination of a fetus but said it can be done by the search engines–Google, Yahoo and Microsoft.

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Supreme Court bans Google, Yahoo from showing sex determination ads